AI Search Optimization

Overview

Content built for Google and AI engines — structured, citable and clear, so your business shows up in search results and AI answers.

Search is changing: alongside the classic list of links, AI-powered answers now summarise results and cite a handful of sources. AI Search Optimisation — sometimes called GEO — is the practice of making your content one of those cited sources. It builds on traditional SEO rather than replacing it, but adds emphasis on clarity, structure and trustworthiness that AI systems can actually use: direct answers, structured facts, schema, and consistent business information everywhere.

What is included

Content structured for Google search and AI answers
Entity, FAQ and schema markup AI engines can read
Pages written to be quoted, not just ranked
Performance, mobile and Core Web Vitals included
Clear written proposal before work starts
Launch support period included

Tools and platforms used: AI Search, Schema, FAQ structure, OpenAI, Google AI.

How it works

Citation audit. What AI answers currently say for your key questions, and whether your brand appears at all.
Answer-first content. Direct answers near the top of pages, with structured supporting content and real, verifiable facts.
Structure & schema. FAQ, Service, LocalBusiness and Article schema, plus consistent business facts across site and profiles.
Measure citations. Branded search, AI answer checks and referral traffic reviewed monthly — citations, not just rankings.

Who it is for

Businesses whose customers now ask AI assistants, not just search engines
Service businesses with expertise that should be cited, not just ranked
Sites with good content that never appears in AI answers
Local businesses wanting to appear in AI local recommendations

Frequently asked questions

Is AI search optimisation different from SEO?

It builds on SEO. Technical health, useful content and local presence still matter — GEO adds answer-first structure, schema and citation-friendly clarity on top.

Will schema guarantee I get cited?

No. Schema makes a page eligible and understandable; AI systems decide what to cite. Good content, clear structure and consistent facts are what earn citations.

How do you measure it?

By checking AI answers for your key questions, tracking branded search growth, and monitoring AI-referred traffic where analytics can identify it. Measurement is still maturing, so honest reporting matters.